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When it comes to launching an internet business, I've noticed a significant difficulty on the Internet these days. The issue is that most people are unable to develop their start-up into a lucrative business. Simply put, I believe that new business owners think like employees rather than entrepreneurs. What exactly do I mean? Allow me to explain.

When you work for a company, your mindset is to go to work for forty hours a week and collect a pay check at the end of the week or month. This offers you a false feeling of security because you know you're making money, but in reality, you're renting out your labour for the rest of your life.

To be honest, this way of thinking isn't bad at all.  There's nothing wrong with being secure in the knowledge that you'll have enough money to pay your bills next week, but it's not the mindset you'll need to run a successful company.

A true entrepreneur understands that it will take some time for their business to become lucrative, but that's fine since they are in it for the long haul. Now compare an online business to one that operates in the real world. Starting a business on the Internet is usually low-cost (if at all), whereas starting a business in the actual world normally requires a substantial number of money. Take franchises, for example; even at the very low end, you're looking at approximately $20,000 to get started.

Because the costs of starting a business on the Internet are substantially lower, it is much easier for people to cut their losses and go if they are having problems. It's not uncommon for a new Internet business owner to still be getting slow results with a webpage at the end of the third month, especially if they don't have much experience with internet marketing. This is partly due to the fact that it takes search engines roughly three months to find your site.

If you want to think like an entrepreneur, you must set precise goals for yourself and be committed to attaining them. Some of the most successful Internet marketers I know took ten years to get $10,000 per month, but they now make millions. I guarantee that if you asked them if it was worth the trouble, they would tell you that it was. It may have taken them some time to achieve their objectives, but they have now positioned themselves in such a way that they will have income for the rest of their lives.

I strongly advise all new business owners to remind themselves of their business objectives, begin to think like an entrepreneur, and never lose up on their ideas.